Cinderella and Jay Jimenez
Meet the Founders
Cinderella De Groot - Jimenez
Cinderella's life has been a tapestry woven with threads of resilience, empathy, and global exploration. A hurricane survivor who has weathered both literal and metaphorical storms, she emerged from the chaos with an unwavering determination to guide others through their own trials. As a multiracial mother, her journey has been one of diversity, teaching her the beauty of embracing different cultures and perspectives.
Having traversed the far corners of the world, Cinderella's experiences have gifted her a unique lens through which she views the human condition. Her heart is a repository of empathy, shaped by the challenges she has faced and the people she has encountered. Cinderella intimately understands what it means to rebuild from the ground up—having lost her home, her family, and her career. Her tenacity and compassion empower her to extend a helping hand to women ensnared by the clutches of stagnation, guiding them towards a path of renewed purpose and self-discovery.
Jay Jimenez
Jay's life story is a testament to the indomitable spirit of a Purple Heart Veteran who triumphed over the wounds of war and the scars of a traumatic childhood. His journey, marked by adversity and resilience, has sculpted him into a beacon of hope for those grappling with their own inner battles. Emerging victorious from the darkness of poverty and abuse, Jay embodies the power of human resilience and transformation.
A staunch advocate for perpetual growth, Jay lives by the mantra "Growth never stops." His very existence is a testament to this ethos, having reinvented himself time and again. His experiences have imparted him with an intimate understanding of the profound impact of trauma on the psyche and the body. With unyielding determination, Jay strives to empower men to conquer their own tribulations, nurturing a community of strength, courage, and camaraderie.
Our message to you
Cinderella and Jay, disparate yet united in their dedication to uplifting others, know that personal growth is a journey without a finish line. Their lives stand as living proof that evolution is an eternal process, one that invites us to welcome change and embrace novel experiences. Through their unique perspectives and experiences, Cinderella and Jay illuminate the boundless potential within each of us—a potential waiting to be uncovered, honed, and shared.